Three Steps to Tackle when Promoting Brick and Mortar Dentist Businesses in 2023
In 2023, running any business requires a prominent online presence: both e-commerce stores and traditional brick-and-mortar businesses that in the past relied heavily on foot traffic and conventional types of advertising. Specifically, dental practices, among the industries that operate heavily offline, have seen huge benefits from adding cross-channel online marketing to their business development strategy, say experts at Get-Found, a Kent-based digital marketing agency. Aidan Dhaliwal, Digital Marketing Manager at Get-Found, shares three universal, cost-effective digital marketing strategies that can be implemented to grow dental practice businesses effectively:
Learn What Potential Clients Are Searching For
Much of digital marketing is about understanding the client’s desires: and in this sense, the preliminary research of keywords and main search queries is extremely important. Knowing what potential clients in the area are looking for when searching for dental services, and what keyword combinations they use, can determine the strategy and even the website structure.
“Before we start to work on a website, we conduct thorough keyword research beforehand. Often, we discover new keyword combinations with great potential. We can then implement them into future digital marketing strategy or create separate web pages to take advantage of search volume and low competition,” – shares Dhaliwal.
Design the Website with SEO and User Experience in Mind
While the company’s website needs to showcase its best work, in many cases, business owners forget that it also has to be optimised for search engines in such a way that they can take advantage of free promotion done through organic website rankings & traffic.
“When working with clients, especially those like dental businesses, who offer a wide array of services, we always highlight that search engine optimisation is one of the most cost-effective ways of website promotion. Knowing how search engines work and how they rank websites allows you to significantly increase the number of leads without a big advertising investment: by having fast, responsive website, strategically-designed web pages, regular blogs, and ranking high for relevant keywords,” – continues Dhaliwal.
Maximize Your Google Business Profile
Google My Business is one of the most underrated website promotion channels, offering unlimited free exposure. However, it is often not being used proactively to take the most advantage of this free tool.
“For local businesses, such as dental practices, it is essential to be creative and proactive with their Google Business profile. It’s a major source of website traffic and incoming calls for local businesses – but to maximise it, business owners should keep these listings as detailed and updated as possible, providing easy-to-read, factual information for all potential customers. Just like your business website, Google My Business can be considered your business card, and it must reflect the most current information to avoid any misunderstandings with potential customers,” – concludes Dhaliwal.