How a London Firefighter Launched Amplified SEO to Help Kent Businesses Thrive
Balancing two worlds might seem like a challenge for most people, but for me, it’s a way of life. By day (and often night), I serve as a full-time firefighter for the London Fire Brigade, answering the call when lives are on the line. But behind the scenes, I’ve been nurturing another passion—search engine optimisation. After more than 15 years of deep experience in the digital marketing space, I’ve decided it’s time to bring that knowledge to the forefront and help local businesses grow online. That’s why I launched my new SEO agency, Amplified SEO, with a mission to support small and medium-sized enterprises (SMEs) in Kent and beyond.
Most people know me through my uniform and the work I do protecting the people of London. Firefighting is a demanding, physical, and deeply rewarding job. But long before I first stepped foot into a fire engine, I was already deeply immersed in the world of SEO. What began as a side interest—tinkering with websites, learning how search engines rank content, and experimenting with digital marketing techniques—grew into a genuine professional skill set.
Over the past 15 years, I’ve seen SEO evolve drastically. From the early days of keyword stuffing and backlink farms to today’s sophisticated, algorithm-driven environment, I’ve kept my finger on the pulse of change. I’ve worked with clients in a variety of sectors—retail, service-based industries, e-commerce, and more—helping them rise through the ranks of Google and increase their digital visibility. And now, I want to bring that same expertise to the businesses in my own backyard.
As a proud resident of Kent, I’ve always had a strong sense of community. I know how hard local business owners work to serve their customers and build something meaningful. But in today’s competitive digital marketplace, having a great product or service isn’t enough—you need to be found online. That’s where Amplified SEO comes in.
Kent is home to a diverse range of businesses, from independent shops and family-run operations to growing startups and established enterprises. Many of these companies are excellent at what they do—but they struggle to reach customers outside their immediate area because they’re not optimised for search. That’s the problem I want to solve.
My goal with Amplified SEO is simple: to help Kent businesses amplify their online presence, attract more local customers, and ultimately grow their bottom line. Whether it’s through local SEO, technical audits, content optimisation, or link-building strategies, I provide tailored solutions that are both data-driven and human-focused.
Let’s face it—there’s no shortage of SEO agencies out there. So what makes Amplified SEO stand out? For one, I bring a unique blend of real-world reliability and digital savvy. Firefighting has taught me discipline, integrity, and the importance of being prepared for any situation—traits that translate perfectly into managing SEO campaigns.
Unlike larger agencies where clients can get lost in the shuffle, I offer a personalised, hands-on approach. I work closely with each business to understand their goals, audit their current digital footprint, and build a strategy that’s customised to their specific needs and budget. I don’t believe in one-size-fits-all solutions—every campaign is crafted from the ground up.
Moreover, I stay on top of industry trends and Google algorithm updates to ensure that my clients are always ahead of the curve. SEO is not a one-time fix; it’s an ongoing process, and I’m committed to providing long-term value through consistent communication, transparent reporting, and measurable results.
At Amplified SEO, I offer a full suite of SEO services, including:
– Local SEO – Optimising your business for Google Maps and local search results to attract nearby customers.
– On-Page SEO – Improving website content, metadata, and structure to boost relevance and keyword rankings.
– Technical SEO – Addressing site speed, mobile-friendliness, crawlability, and other backend factors that influence rankings.
– Content Strategy – Crafting high-quality, keyword-targeted content that drives traffic and engages users.
– Link Building – Developing a network of authoritative backlinks to strengthen domain authority and trustworthiness.
– SEO Audits – In-depth analysis of your current site and strategy with actionable recommendations for improvement.
Whether you’re a tradesperson in Tunbridge Wells, a café owner in Canterbury, or a boutique shop in Sevenoaks, I’m here to help you grow your visibility and compete effectively in today’s digital landscape.
Some might ask, “How do you juggle being a full-time firefighter and running a business?” The answer is simple: both roles are rooted in service. Whether I’m responding to an emergency or helping a business owner climb the Google ranks, my core motivation is the same—I want to make a difference.
Firefighting has taught me to remain calm under pressure, to think strategically, and to always be ready to respond. Those are the exact skills I bring into every SEO project. I’m used to working odd hours, solving complex problems, and delivering results in high-stakes environments. Running Amplified SEO is no different.
And the best part? The two careers complement each other. My firefighting schedule allows for dedicated time blocks where I can fully focus on SEO work. And because I’ve built systems and processes around client management and performance tracking, I’m able to deliver consistent, high-quality service without compromise.
If you’re a business owner in Kent and you’re ready to take your digital presence to the next level, I’d love to hear from you. Whether you’re looking for a full-scale SEO campaign or just need help getting started, Amplified SEO is here to help.
You can learn more about my services by visiting Amplified SEO, where you’ll find more information on what I offer, pricing options, and how to get in touch.
Let’s work together to amplify your visibility, reach your ideal customers, and grow your business the smart way.