There was a time when we began to forget what corporate parties were even like. The worst of Covid-19 sometimes feels like a distant memory – but it’s not hard to think back to the virtual gatherings that the pandemic made necessary. Meeting up in person was no longer possible and especially in large groups. And for larger corporate events – once a cornerstone of company culture – became something that most of us could not face attending.
But as the world has re-emerged from the pandemic, we are beginning to remember exactly what makes corporate parties worth having. They are a great way to boost staff morale, but not just that; they bring together members of the team who don’t tend to spend much of their time together. And, best of all, they strengthen relationships – we’re not just talking about the relationships of staff but also between the company, its clients and suppliers.
The corporate party has always been a much-needed avenue for employees to engage with other members of their team – and let their hair down for some team bonding, as well as recognition and appreciation from management.
So, with the summer stretched out ahead of us, perhaps it is no surprise that we are seeing a huge upward trend for businesses planning corporate parties and other team events. We can certainly all agree that corporate get-togethers have truly made a comeback.
Parties raise morale
A thriving corporate culture hinges on the foundation of high employee morale. And who doesn’t love a party? Events have always been uber-popular with employees because it allows them to see a different side of the company – it’s also a chance for interactions that they might not get day-to-day.
When employees feel appreciated and valued, their morale goes through the roof. That’s great for the company and for the staff. It’s a real booster for productivity, which management loves, and it also leads to increased job satisfaction and a greater sense of loyalty towards the company. Corporate parties create a platform for employers to recognise and reward their employees, reinforcing the notion that their efforts are integral to the organisation’s success.
A boost in morale translates into numerous benefits for both employees and the company as a whole. Energised and motivated employees tend to be more engaged in their work, leading to improved productivity and efficiency. They are more likely to go above and beyond their regular duties and contribute innovative ideas, ultimately driving the company forward.
Share and celebrate company success
Part of the reason that corporate parties are such a big hit comes down to the fact that companies are simply getting better at understanding what everyone wants from their party. The pandemic taught us to appreciate what we have – no more dreary get-togethers in the office; companies are hiring marquees to allow attendees to enjoy the great outdoors, investing in immersive technology and simply throwing out the playbook to ensure everyone enjoys a great time and shares in the success of the company.
This is important because it shows anyone who is attending the event that the business really has put in a good amount of effort to think about the people they are putting it on for. A company celebration is a marker of how the business values their staff and clients as well as being an extra special opportunity to show everyone a good time.
Reinforce company culture
By aligning these events with the company’s culture, corporate parties become a reflection of its identity. Whether it’s a themed party that encapsulates the core values or an event that highlights the organisation’s achievements, these gatherings create a space where employees can experience and embrace the essence of the company.
Themed corporate parties can be particularly effective in reinforcing company culture. For example, a tech company known for its innovation and creativity might organise a futuristic-themed party, encouraging employees to dress up and engage in activities that embody the company’s forward-thinking spirit. This not only creates a memorable and enjoyable experience but also reinforces the culture and values that drive the organisation’s success.
In addition to thematic elements, corporate parties can incorporate activities and initiatives that strengthen company culture. For instance, recognising employees who exemplify the company’s values during these events reinforces the significance of those values in the workplace. By showcasing individuals who embody the desired behaviours and attitudes, corporate parties become a platform for reinforcing and motivating others to embrace the company culture.
Corporate parties have undoubtedly made a huge comeback in 2023 – and that’s not least because companies were given time away from them to see their value. It’s now up to businesses to continue hosting parties this summer and beyond to get as much out of their staff, clients, and suppliers.