Recognition Express Kent has a new look for 2023. Originally established in 1979, the brand introduced Europe to the concept of name badges and has been expanding its range of promotional products and branded clothing ever since.
The iconic Recognition Express logo has served the business well over the years, but no longer reflects the dynamic business it continues to be. The new corporate identity , launched officially on 1 January retains the blue and orange colours of the original but moves to a more contemporary and vibrant palette. There’s a subtle nod to the lines in the previous logo in the three orange bars that together make up the E of the RE.
Explained Recognition Express director Steve Randerson: “What Recognition Express meant in the 1970s was ‘quick badges’ but whilst we’re still market leaders for identity products , we’ve come a long way since then. During our rich history we have continued to innovate, moving away from being a single product supplier to becoming the branding consultants we are today.
“As we reviewed the options, we quickly decided the name Recognition Express should be retained. It is well known in the marketplace, and we believed both elements of the name were still very relevant. Recognition is about recognising prospects, customers and staff by giving them branded merchandise, name badges and uniform, awards and gifts. Whilst we may not be able to offer Amazon type express delivery, we pride ourselves in offering the highest levels of customer service. We can be express in all aspects of our service from express response to enquiries, express delivery of samples and express delivery of product where possible.”
The strapline was updated too. Continued Steve, “ whilst unique solutions in promoting your image aptly described what we do, partners in promoting your brand provides an updated twist. Using the word ‘partners’ encompasses the relationships we build with our customers and the words ‘promotion and branding exemplify what we do.
“We’ve got an exciting new look to take us into the next phase of our business development. The future of Recognition Express is looking as bright as our new identity!”