Kent Virtual Assistant Business Recognised As One Of UKs Most Impressive Firms

Pink Spaghetti PA Services in Margate has been selected as one of the nation’s 100 most impressive small firms by the Small Business Saturday UK campaign, as it kicks off its second decade in the UK. 

Pink Spaghetti PA Services Thanet and Canterbury, a virtual assistant business that provides admin and marketing support to small businesses, was founded by Vikkie Richmond in 2020. Following a nationwide search, it has been chosen as part of this year’s SmallBiz100 line-up, which showcases a line-up of 100 of the most inspiring independent businesses from across the nation. 

Small Business Saturday will return on 2 December 2023, with a mission to support and celebrate the UK’s 5.5 million small businesses. With small firms facing huge challenges due to the cost-of-living crisis, the campaign is more vital than ever as it moves into its second decade in the UK.

Vikkie said, “I’m absolutely delighted to have been selected as one of this year’s SmallBiz100. Small Business Saturday is a fantastic campaign that does so much to support businesses such as mine. I’m so passionate about helping small businesses to succeed, so it’s amazing to be included.”

Pink Spaghetti Thanet and Canterbury will be profiled by the campaign on 24 November as part of the 100-day countdown to Small Business Saturday UK.

“It’s fantastic to celebrate Pink Spaghetti PA Services Thanet and Canterbury as part of this year’s campaign,” said Michelle Ovens CBE, Director of Small Business Saturday UK.

“The impressive small businesses featured in this year’s SmallBiz100 sum up the phenomenal contribution that small firms make to our economy and local communities.”

Small Business Saturday is a grassroots, non-commercial campaign, which celebrates small business success and encourages consumers to ‘shop local’ and to support businesses in their communities. 

The campaign was originally founded by American Express in the U.S. in 2010, and the brand remains the principal supporter of the campaign in the UK. 

On Small Business Saturday customers across the UK go out and support all types of small businesses, from independent boutiques and eateries to small service and b2b based businesses like wholesalers and digital marketers. Many small businesses take an active role in promoting the day by hosting events and offering promotions. 

Over the time the campaign has run in the UK it has engaged millions of people each year and seen over billions of pounds spent with small businesses across the UK on Small Business Saturday.

Small Business Saturday attracts huge attention on the day itself, with an impact that lasts all year. Last year the campaign trended at number one in the UK on social media platform X (formally Twitter), with the Prime Minister and the Mayor of London among those publicly supporting the campaign. Over 90% of local councils also supported the campaign.

To get involved in Small Business Saturday UK visit



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