Polarn O.PyretPolarn O.Pyret the iconic Swedish baby and children’s wear brand is to open on 1 March 2013 at 64 High Street, Royal Tunbridge Wells. The new store will take the total number of shops in the UK to 16.

The Company expects their baby and children’s wear to surprise and delight new customers as the clothes are smart, functional, bright, playful and durable. The range is also more than 30% organic.

A play area has been incorporated into the shop to keep little ones entertained and will include large ride on Brio toys, building blocks and a chalk board wall.

Polarn O. Pyret, more fondly known as PO.P, means “buddy and the little one” in Swedish. The brand is a national treasure in Sweden, where parents love the label’s signature stripes, practical design, and unmatched quality. The PO.P range covers clothing and outerwear for playful boys and girls aged from 0 to 12.

The brand has an instantly recognizable striped core range that is sold throughout the year along with pure white classics for newborns. The Stockholm-based design team extend the colourful seasonal collections every six to eight weeks.

Managing director, Mats Nilsson, comments: “PO.P’s philosophy is to let children be children so quality, design and function are paramount. We believe that parents and children can’t fail to fall in love with PO.P and as a very proud Swede I am delighted to be bringing the brand to Royal Tunbridge Wells.”

The brand’s ambition is to make the best children’s clothes in the world, and after 35 years they are confident that the well-considered design and functionality of all Polarn O. Pyret garments is testimony to that ambition.

Most of the clothes are unisex using colours and patterns that can be handed down easily.

Quality and function are the design cornerstones and every detail on the garments has been well-considered, tried and tested.

PO.P aims to make life easier for parents. Light flexible jackets that keep children active and warm – not too hot! Adjustable waists on trousers and leggings, cuffs that roll down for growing room, clothes that wash well and last for the next child. These are just some of the details that make a difference.

In addition to visiting the new shop in the High Street clothes are available to purchase online at www.polarnopyret.co.uk



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