VISIT KENT SHORTLISTED FOR TOP INBOUND TOURISM AWARD

Visit Kent has been shortlisted for a top travel trade award in recognition of its work in attracting and welcoming overseas visitors to the county during 2012.

The county’s tourism champions, based in Canterbury, are competing against three other nominations – VisitBritain, London and Partners, and Tourism Ireland – for the title of UKinbound Destination of the Year.

Nominations for the prestigious title are made by members of UKinbound – the only trade association representing the UK’s export earning inbound travel sector.

The winner will be announced late on Thursday, February 7, at the association’s convention “After the Gold Rush” being held in Windsor.

visit kentSandra Matthews-Marsh, chief executive at Visit Kent, said:

“This is tremendous recognition of the achievements of my team and the many tourism businesses, organisations and local authority partners who have worked so hard with us to support our inbound travel trade activity.

“Visit Kent is a small destination management organisation (DMO) which continues to punch well above its weight in the fiercely competitive overseas travel markets by making sure it takes time to meet and understand the needs of all the top tour operators in our key markets.

“Innovative and creative partnerships with our industry around appropriate themes enables us to showcase our products and get them featured in travel trade programmes – whether its golf or activity holidays, heritage or literary tours, culinary delights, or culture and the arts.

“With our partners across Kent we can work with the trade to put those fresh and exciting packages together that they can be confident will appeal to their customers.”

Visit Kent first won the UKinbound Destination Marketing Organisation of the Year Award in 2010.

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