Integrated communications agency thinkzest has appointed Tony Enright as its new creative director. The appointment is part of thinkzest’s ongoing commitment to ensure its growing list of high profile clients benefit from the very best creative solutions available.
Tony is an award-winning creative director who brings over 20 years experience with a range of agencies including Saatchi & Saatchi, Sapient Nitro, Wunderman, McCann Blue, Mercier Grey, Frontroom and Maverick. He has developed a deep understanding of all marketing disciplines including brand advertising for TV, radio, press, outdoor, online, direct marketing, social and mobile media, experiential and shopper marketing. His previous clients include Sky Sports, Costa Coffee, DHL, Sainsbury’s, British Airways, McDonalds, Kelloggs, Samsung, BT, Sony Entertainment and Nokia.
During his time at McCann Blue (Digital Design Agency of the Year 2010) Tony won the UK Fresh Digital Award for his “The BT Experiment” campaign, and a DADI Award for his work with Sony Entertainment.
thinkzest managing director Alan Young said, “I am excited to have Tony on board as our new creative director. This appointment is the first manifestation of our plans to become the premier agency in the South East. I think it will demonstrate to our clients, and to our competitors, that we are on an upward trend and that we intend to offer them even more creative solutions than we have previously delighted them with. We’re not resting on our laurels.
“Tony is not just a creative director that focuses on the big idea and the commercial success of the brand, he also mentors and builds creative departments to produce best-in-class marketing solutions, on budget, on time and on brief.”
Tony Enright said, “thinkzest is going through a challenging period of planned growth, so I’m delighted to be appointed to bring new creative leadership and my experience to their offering. We are perfectly placed to help our clients take advantage as the economy improves. We will help them to compete and engage with consumers, bringing their stories to life using traditional channels, social media and audience involvement.
“The marketing landscape now demands that brands connect with consumers, forming relationships and giving them reasons to engage, With thinkzest’s excellent strategic, creative and technical capabilities, we can deliver inspiring campaigns that will get results and build brands.”
Throughout his 20-year career, Tony has created multi-channel, integrated campaigns and brand experiences for many UK, Irish and global brands. In that time he has been responsible for the conception and art direction of above and below the line campaigns, delivering engaging solutions through traditional, digital and ambient media.