Travellers from the UK and overseas passing through London’s St Pancras International are being treated to a taste of the Garden of England and an insight into the cultural delights to be discovered along the coast and in Medway this summer.
The six-week pop-up promotion of the county at the busy rail station has been organised by the tourism champions at Visit Kent.
Representatives from key attractions, food producers and popular visitor destinations are displaying their wares, handing out free samples and running fun competitions from three eye-catching colourful beach huts on the station concourse.
Potential visitors are also being given copies of The Summer Times, a two issue newspaper from Visit Kent, packed with colourful photographs and the latest information about top places to visit, events and cultural attractions.
The Visit Kent promotion, backed by transport partners High Speed One, Southeastern, Arriva and Stagecoach, is also offering a wealth of special offers on attraction tickets and refreshments to everyone travelling into or around the county by public transport.
Sandra Matthews-Marsh, chief executive at Visit Kent, said: “Pop-up Kent is creating quite a stir at the station.
“Different tourism partners are taking advantage of the brilliant beach huts during the campaign to promote their specialities. So regular travellers are treated to changing displays and can see what a wide range of treats can be discovered in the Garden of England on London’s doorstep.
“And we are handing out 8,000 copies of each of the two issues of The Summer Times which is proving very popular. People are taking it on their trains and browsing through all the current and forthcoming events making the season special in Kent.
“Once again, Visit Kent is demonstrating how tourism businesses and local authorities can make a really big marketing impact when they join forces and work in partnership.”
Find out more about what’s happening in Kent this summer and special offers available to everyone taking advantage of trains and buses for their day out or short break at www.visitkent.co.uk