Law firm Cripps acted for an ambitious Canadian group as it completed a deal to buy an award-winning Scottish marketing agency.
DAC Group, a multi national digital performance marketing and technology company, has bought Edinburgh-based Ambergreen Internet Marketing Ltd. It is the company’s second acquisition in the UK and supports its ambitions to create an international network of digital agencies.
The deal was handled by the specialist advertising, media and technology team at Cripps, and led by partner Nigel Stanford, who said: “DAC Group is an ambitious, growing organisation looking to build a presence beyond its core North American market.
“Our AMT team was able to use its skills and experience in the sector to ensure the deal proceeded smoothly by focusing on the client and their ultimate objective of securing the acquisition on favourable terms.”
DAC Group was founded in 1972 and has grown into one of North America’s leading digital performance marketing agencies with a reputation for using innovative technology to deliver highly-targeted local advertising. It operates from a network of offices in Canada, the USA and the UK.
Norm Hagarty, CEO and managing partner, said: “The acquisition of Ambergreen marks the next chapter in our journey to become a player on the international digital performance marketing stage.
“The expertise provided by Cripps was invaluable in bringing the transaction to a successful conclusion. Their lawyers were responsive, translated the law into straightforward language, came up with practical solutions and managed the challenges of communicating with us across different time zones very well.”
Cripps has offices in Tunbridge Wells, Kings Hill, London and Sandwich.