BIG MARKETING OPPORTUNITY OF THE YEAR FOR KENT VISITOR BUSINESSES

visit-kentTourism, leisure and hospitality businesses can sign up now to take part in the highlight of the county’s spring calendar – Kent Big Weekend 2014 – to be held on March 29 and 30 marking the start of English Tourism Week.

This popular Visit Kent event, now in its eighth year, showcases the wide range of visitor attractions and experiences available across the county to Kent people – from bushcraft, art and pottery classes to wild animal parks, historic houses, cathedrals and castles.

All Kent Big Weekend free tickets and opportunities made available by businesses in the county will be promoted on the event website. Residents are then invited to browse through the attractions and apply for tickets. All applications are placed in attractions ballots and allocated randomly once the ballots close.

Kent Big Weekend 2013 received a record 92,000 ticket applications to visit 123 different attractions. Ticket seekers made 68,892 visits to the Kent Big Weekend website, which recorded more than 1,190,000 page views.

Sandra-Matthews-Marsh-Visit-KentSandra Matthews-Marsh, chief executive at Visit Kent, said: “This is a tremendous fun event for everyone living in Kent and our visitor destinations and experiences.

“Thanks to our Kent Big Weekends, local people are now much better informed about the huge range of activities on offer to our visitors. And they are well placed to recommend great days out and places to visit to their friends, their families and their guests during the year.

“Eighty-one per cent of people who enjoyed Kent Big Weekend 2013 days out said they would visit the same place again and 92 per cent said they would recommend their day out to friends and family.

“It is the biggest marketing opportunity of the year for all our great tourism, leisure and hospitality businesses to let the county know about their latest developments, products and services.

“Plus every attraction and experience offering free tickets, however large or small, has equal billing on the website for their photographs, information about their attractions or experiences, their location, their contact details and links to their own websites.”

To register your business to be part of Kent Big Weekend 2014, and for further information, go to www.visitkentbusiness.co.uk or call the Kent Big Weekend team on 01227 812912. Registrations should be submitted before November 15.

 

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