AWARD WINNING AGENCY REALIA MARKETING LAUNCHES UNIQUE AGENCY PERFORMANCE MODEL

Kent based, award winning communications agency Realia Marketing has created a unique B2B agency performance model that links its remuneration directly to the achievement of client objectives.

The model takes the concept of Payment by Results (PbR) and makes it a reality for clients who would ordinarily not see PbR as an achievable model. The benefits of the Realia Performance Model include…

  • Committed KPI’s around agency performance
  • Clear definition and measurement of what is important to a client
  • Establishment of measurable campaign and market performance objectives
  • A shared emotional and financial commitment to good outcomes.
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Realia Director, Paul Williamson commented “As a group we are very excited about this model. PbR has been a concept in B2C for some years, although very few agencies have successfully implemented it. In a B2B context, we believe it to be unique, primarily because we are possibly the only agency prepared to share the risk and rewards of our work in equal measure.”

To find out more about the Realia Performance Model, please call +44(0)1303 262101 or visit www.realiaperformancemodel.com

 

 

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